10 mantraer til at designe bedre hardware
10 mantraer til at designe bedre hardware
I september afholdt inQvation og Designit en workshop på TechBBQ om design af hardware. Til workshoppen havde inQvation og Designit sammensat 10 mantraer til at kombinere den bedste teknologiske løsning i det flotteste design. For designet af dit hardware har betydning!
De 10 mantraer er skrevet af Henrik Ehlert, Tech Architect hos inQvation og Mikal Hallstrup, President & Founder hos Designit. Henrik Ehlert har mere end 10 års erfaring med produktudvikling, hvor han har designet og bygget alt fra interaktive julekugler til avancerede satelitter og nytænkende audiosystemer. Mikal Hallstrup er President og Founder af den globale designvirksomhed Designit, der er en strategisk designvirksomhed med kontorer i (… og hold nu godt fast) København, New York, Aarhus, London, Tokyo, Madrid, Berlin, München, Oslo, San Francisco, Stockholm, Lima, Barcelona, Tel Aviv, Bangalore og Medellin. Til daglig bor og arbejder Mikal Hallstrup i New York.
Følgende bringes på engelsk, da de 10 mantraer stammer fra workshoppen på TechBBQ, som foregik på engelsk!
#1 Think big, start small
The most frequent reasons for failure in hardware start-ups is underestimating the complexity of the challenge and aiming too high too soon.
It’s important to be ambitious with your products and services, but at the same time, it needs to be feasible. Just like digital start-ups, the MVP for a physical product needs to do the basics well. More features can be added in V2, 3, and so on – but it’s better to do one thing better than the rest than get lost in features for V1.
#2 Think beyond the hardware
Creating and crafting great product experiences means considering a lot of aspects: physical, digital, and everything in between. Don’t forget other immaterial aspects like usability or great on-screen UX.
Hardware is getting connected and has become part of larger product-service ecosystems where successful shaping and styling is no longer enough. Focusing on hardware is OK but don’t forget other success criteria like usability, or great UX on the screen.
#3 Make it beautiful
For many years we’ve been preaching that design it about transformation, not beautification. Truth is; beautiful products will always attract us more than the alternative.
Nobody wants a product that is as ugly as a car battery. So make beauty and aesthetics functional requirements at the top of the list when designing successful devices.
#4 Get a design language
Great hardware is made by applying colour, logo, product name, signature elements, and overall shaping consistently. The total product experience is the sum of all the above.
Even the product naming is somehow part of the design language.
#5 Keep it simple
Make sure that your product is not cluttered with too many features. It’s only human to squeeze in more. Don’t. Instead be proud of all the features you don’t squeeze in.
Less is more, and design is the art of reduction. Make sure that your hardware design reflects the product’s inner simplicity.
#6 Get your design reviewed
Have someone else review your design – while it is still cheap and easy to change.
It’s always a brilliant idea to have a new set of eyes on your design. Working with your design for several hours, days or even months, you might have overlooked something that is very clear for someone else.
#7 Make iterative design changes
Don’t make large changes, take small steps – don’t try to fix everything at once.
If you make too many changes between your versions, you might have issues with troubleshooting if something goes wrong. Instead, make iterative design changes and it’ll be easier for you to implement new features and add-ons.
#8 Mock it up
Build mockups for testing and trying it out in real life. This ensures that mistakes are part of the process and not part of the end result.
3D renderings on a screen is not enough. No matter how great they look. Physical mock-ups are great for testing ergonomics, proportions, details and the overall form-factors.
#9 Test and verify
While often overlooked, allocate time and resources for testing.
Spend at least as much time for testing as it has been for you to develop the product. If you’re serious and structured about its test strategy from the beginning, you do yourself a great favor.
#10 Keep doing it
Start over, never stop innovating.
Vi håber, at du er blevet inspireret til at have øje for designprocessen, når du arbejder med udvikling af hardware. Download denne printvenlige udgave af de 10 mantraer og hæng den op, så du altid har øje for designet af dit produkt!
Og vidste du, at inQvation har sit eget Tech Lab, der er til fri afbenyttelse for alle beboerne? Læs mere her!